Cisco Systems Parallels Google Inc.

???Every success is built on the ability to do better than good enough??? (???Success???). Successful companies in the United States receive recognition when placed in Fortune Magazine??™s top 500 lists. The list signifies the company??™s revenue, with the number one company brining in the largest amount of income, and so on down the scale. One thing all of these companies have in common is that they have created products or services which are better than good enough. Cisco Systems ranked number 71 within the Fortune 500 and generated approximately 350 million dollars in revenue. Google Inc. ranked number 150 in the Fortune 500 list bringing in roughly 16 million dollars in revenue (???Annual Ranking???). Although the two companies are placed far apart on the Fortune scale, they have significant similarities. Cisco and Google offer products and services in the technological field, have paralleling management styles and cultures, as well as histories which originated from the same general location.
To begin with, the history of Cisco Systems begins at Stanford University, in the year of 1984. The organization was created by Len Bosack and Sandy Lerner, who were computer scientists working at the college (???Corporate Timeline???). They had a vision of a world incorporating technology and a fluid information exchange, and decided that it would be helpful if the existing communication process was improved upon. The network communication of their time was confined to a solitary location, such as a building. Information could not be exchanged between locations separated by distance, such as the buildings within a University. Bosack and Lerner created a system which linked two buildings on their Stanford campus together in an effective fashion. The founders went on to invent a new technology, the first multi-protocol router which was a huge success. It was then that the company was born and named after the city San Francisco because of its location near the Pacific Ocean and neighboring Asia (???Corporate Timeline???). The gap seems to represent the gateway which Bosack and Lerner saw as an opportunity for a larger platform for information exchange.
The history of Google Inc. also originated from Stanford University, in the year 1995. The organization was founded by Larry Page and Sergey Brin while they were Pd.D. students at the college (???Google Milestones???). Page and Brin believed that the way existing search engines determined results was inefficient. The search engines of their time counted how many times a keyword occurred within the webpage, and then sorted and presented results according to which site included the keyword most. Page and Brin inferred that a searcher could ascertain more accurate results if a new method was adopted. The founders believed that if a webpage had more links to it from other highly relevant webpage??™s, then those pages would be more along the lines of what the searcher is looking for. Brin and Page created a search engine called PageRank, which was tested at Stanford University, and comparable to the way the founders of Cisco tested their router at Stanford (???PageRank Citation???). After the search engine became a success, the founders decided to create a new name. The idea of Google was established, as word play on the term googol, which stands for a number followed by 100 zeros (???Google Milestones???). Just as the name Cisco derived from a representation of complex technological potential, Google also symbolizes the same concept. The name Google signifies how intricate of a mission it is to organize the millions of gigabits of information on the World Wide Web.
Secondly, the products and services offered by Cisco are in the field of technology. The organization specializes in providing network equipment which allows secure communication between sites or devices which previously stood alone. According to the Products and Services section of the Cisco??™s website, the company supplies equipment for network systems, network security, wireless, and collaboration for video conference (???Products & Services???). The company offers services for network management and has a school for training.
Google Inc. also provides products and services in the technological field. According to the About section of Google??™s website, the company??™s products are comprised of software, advertisement medium, and enterprise services (???About Google???). The software includes web searchers, a web-based email service, a video search engine, translation services, and desktop applications such as Google Earth. Google also provides enterprise services such as advertisement free searchers and security services (???About Google???).
Last but not least, the culture at Cisco is characterized by the organizations commitment to diversity and its outstanding treatment of employees. According to Encyclopaedia Britannica, culture is, ???the set of shared attitudes, values, goals, and practices that characterizes a company or corporation??? (Culture). Cisco values and fosters employee diversity, employee development, work-life programs, employee networking, and health/safety. This is because the company knows that these things promote more efficient personnel. The senior vice president of Cisco Systems, Brian Schipper shares his opinion about the significance of diversity, “diverse teams foster a creative, innovative work force, enabling collaboration across the company, to deliver products and services for our customers??? (Carless). The amount of care Cisco provides for its employees is phenomenal, and proof prevails since the organization was included in the 100 Best Companies to Work For list compiled by Fortune magazine (???100 Best???).
Similarly, the culture at Google??™s is also diverse, and the company cares for its workers well. At Google, the assortment of employees is not confined, as represented by the chief operations engineer, who is also a license neurosurgeon. Google values diversity, because the organization understands the importance of inclusion. As Nikesh Arora, the president of EMEA operations states, ???Diversity and inclusion are fundamental to Googles way of doing things. We strive to be a local company in every country in which we operate, and we understand that our users have different cultures, languages, and traditions??? (???Diversity???). Google provides networks for employees with varying ways of life, to encourage communication. The networks are distinguished by its members, which include Asian/African/Native Americans, Hispanics, Indus, LGBTs, women, individuals with disabilities, and cross cultural groups. Google takes good care of its workers as well, and has also been voted as one of the 100 Best Companies to Work For by Fortune magazine (???100 Best???).
With everything considered, these two organizations tie in well together. First, it is evident that both Cisco and Google care for their employees. Second, it is interesting to see how the analogous history between the companies stems from their origins at Stanford University. The relationship even extends all the way to the industry in which the organizations offer products. Lastly, the culture of Google and Cisco are strikingly comparable, with both company??™s valuing diversity and caring for its employees.